Look at what they're selling you.
Walk into any gym, open any fitness app, visit any supermarket. You'll find shelves of products with ingredient lists longer than a legal document. Artificial sweeteners. Stabilisers. Proprietary blends. Neon colours. Promises calibrated by a marketing department, not a nutritionist.
Pre-workout supplements are the most obvious example. The formula hasn't changed in decades — high-dose caffeine, beta-alanine for the tingle that makes you think something's happening, and whatever else fills the scoop to make the price point work. The crash is built in. The dependency is the product.
And then there's supermarket honey. Heated to 70°C so it flows through a plastic squeeze bottle. Enzymes destroyed. Pollen filtered out. Antimicrobial activity eliminated. Blended from multiple origins that couldn't individually pass a quality test. Sold as a health food. It isn't one.
"The fitness industry convinced a generation that real food wasn't enough." "We disagree"
MyHoney Founder - Gabriel Cristian
One ingredient. Nothing Hidden.
MyHoney started with a simple question: what's the cleanest possible fuel for training? Not the most marketed. Not the most convenient. The cleanest.
Raw wildflower honey. It contains fast-release glucose and slower-release fructose — a natural dual-carbohydrate combination that sustains energy across a session without a spike or a crash. It contains enzymes, pollen, flavonoids and antimicrobial compounds that processed honey has had cooked out of it. It costs 28p per training session.
People have been eating honey before training for centuries. We didn't invent anything. We just sourced it properly, tested it properly, and made it available to people who care what goes in their body — without charging them a premium for the privilege.
It's not just honey. It's the whole industry.
The processed food problem is not new. For decades, the food industry has been optimising for shelf life, cost and palatability — not nutrition. The result is a food environment where the default option at almost every price point is ultra-processed, artificially stabilised and nutritionally hollow.
The supplement industry made it worse. It took the sports nutrition category — where people are actively trying to fuel their bodies better — and filled it with products that are, by any honest assessment, worse than real food. Synthetic stimulants. Artificial colours. Sweeteners that exist because sugar was bad PR. Protein powders bulked with fillers.
The irony is that the people most likely to be taking these products are the people who care most about what they eat. They read labels. They track macros. They'd reject the same ingredients in a biscuit. But because it's sold in a foil pouch with a skull on it and the word "performance" on the front, the scrutiny drops.
MyHoney is a small brand with a simple product. We're not going to fix the industry. But we can offer an honest alternative to people who are looking for one. One ingredient. Tested. Transparent. Priced fairly. That's it.
6 things we won't compromise on.
6 things we won't compromise on.
Honesty over marketing
We won't claim things we can't prove. We publish our lab results. We explain what organic certification actually means for honey. We tell you what the numbers on the report signify. If we don't know something, we say so.
Real food first
We believe the best performance fuel is food that existed before the supplement industry did. Raw honey is thousands of years old. The evidence for it is solid. We didn't need to invent anything — just source it properly and not ruin it in the process.
Affordable by design
38p per training session. Less than a pre-workout scoop, less than an energy gel, less than a coffee. Clean fuel shouldn't cost more than synthetic fuel. We price fairly because the product is good enough to not need a premium to justify it.
Transparency as standard
Every batch is tested by two independent accredited laboratories. The results are published on our website without redactions. Your batch certificate is available on request. We do this because we think every food brand that makes quality claims should.
Glass, not plastic
Plastic squeeze bottles require heat processing that destroys what makes raw honey valuable. We use glass jars because the product inside is worth protecting. It costs more to ship. We do it anyway.
No crash. No dependency.
Pre-workout dependency is real. Stimulant tolerance builds. The dose that worked in January doesn't work in June. MyHoney provides clean carbohydrate energy with no stimulants, no tolerance, no comedown. You can use it every day without building a dependency on it.
Where it started
MyHoney was built by someone who spent years in gym culture watching people spend significant money on supplements that were, at best, unnecessary and at worst, actively counterproductive. The question was always the same: why is nobody just selling real food that actually works?
Single origin — Moldova
Our honey comes from a single wildflower source in Moldova — one of the least industrially farmed regions in Europe. High biodiversity, low pesticide use, small-scale beekeeping. We chose it because the test results back it up: zero pesticide residues, genuine raw quality indicators.
Tested before it was sold
Before a single jar was listed for sale, Batch MH001 was sent to two independent laboratories. The results came back clean across every category. We publish those results openly. That's the bar we set ourselves on day one — and the bar we'll hold ourselves to on every batch that follows.
Built for people who read labels
MyHoney was built for people who already scrutinise what they eat. People who know the difference between glucose and fructose. People who've read the ingredients on their pre-workout and had questions. The ingredient list here is one word. That's the whole point.
Early stage. Building in public.
MyHoney is a new brand. We don't have ten years of reviews or a warehouse full of stock. What we have is a product we believe in, a testing standard we're committed to, and a transparency policy we intend to keep. We're building in public and we'd rather earn trust slowly than promise it upfront.